For businesses selling appropriate products and services, an online store can provide significant benefits in improved sales and marketing opportunities. Some of these benefits may include:
- Reduced overhead and lower marketing costs: in general, an online shop costs less to set up and run than a physical store and online promotions can be more precisely aimed at potential customers.
- Broader potential customer base: an e-commerce business is an additional buying channel, capable of attracting customers who have not bought before by expanding your geographical reach. A local business can become nationwide or, depending on the product, international; just by having an effective e-commerce strategy.
- Greater flexibility: an online store can be updated instantly and as often as you like – for example, you can promote a ‘deal of the day’ on your front page without the need for expensive printed display material. And, since your online store is open 27/7, sales can be made at any time; and customers can buy when it suits them.
Choosing the right software to power your online store can also provide significant benefits. Finding a solution that integrates with your ERP system not only saves time, but improves data accuracy, streamlines inventory accounting, and can even help to target products and services to specific groups, based on buying data.
In order to provide an online store solution that supplies these benefits seamlessly for our clients, we recently began searching for a solution that is certified for Microsoft Dynamics NAV. Our search led us to Sana Commerce, a Gold Microsoft Partner.
One of the many reasons we chose Sana Commerce is that it is an integrated real-time e-Commerce solution for Microsoft Dynamics NAV and can be “Live” in as little as 7 days. Requiring very little support, it is easy to administer in-house, and does not require IT involvement. It can also be used as an online retail web store (B2C), as well as a Sales Portal (B2B). Its mobile ordering app offers sales agents full freedom in mobile order-taking.
As experts in the e-Commerce experience, Sana Software can also offer a complete set of additional services and partnerships which are essential to successfully run your online business such as advice on Search Engine Optimization (SEO), online marketing, hosting, online payment providers and even graphic design.
If you are looking for a web-store that is simple and fast to deploy and easy to manage in house, contact Business Automation Specialists today. We are happy to offer you a free consultation to determine if Sana Commerce is right for you.